Titan Transit Included in Nielsen Place-Based

NEW YORK — Titan Transit Network is now part of Nielsen’s quarterly Place-Based Video Report, including the second-quarter 2014 edition distributed this month.

Titan Transit“We are excited that Nielsen will be measuring a new venue type as part of its digital place-based ecosystem,” said Titan President/CEO Don Allman. “We hope to prove and inspire our advertisers that transit digital screens can extend and enhance any video-neutral communication plan.

“Titan’s transit platform screens bring audiences closer to point of purchase and deliver young and captive audiences effectively and at scale.”

As indicated in the new Nielsen report, transit stations deliver captive audiences at scale with long dwell time. The average dwell time measured for Titan’s Transit Network is nearly 27 minutes daily, providing an opportunity for marketers to engage and connect with commuters. Titan’s digital rail platform screens provide train departure and arrival information, as well as frequently updated editorial content of news, sport and weather.

”Marketers aiming to reach commuters during their daily journey can now size and value the audience in transit stations in a way that is comparable across all measured media channels,” said Paul Lindstrom, SVP of Nielsen On Location Solutions.

Nielsen On Location helps ensure that clients and agencies see the value of advertising on the many screens out of the home, now including transit stations, so they can effectively reach consumers on the go. It provides consistent measurement methodology across all venue types and offers benchmarks to compare place-based networks to other video formats like TV, online video and mobile.