Outfront Media tagged posts

OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly ...

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Outfront Media New Moniker for CBS Outdoor

NEW YORK — CBS Outdoor Americas today began a month-long transformation to its new identity: Outfront Media.

The new name will break the last ties of its former status as a division of CBS Corp., and include rebranding more than 100,000 displays in North America.

Outfront Media“Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients,” said Jeremy Male, company CEO. “Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.”

The Outfront name, according the to the company, symbolizes the Company’s unique portfolio of billboards and displays...

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