Outdoor Advertising Association of America tagged posts

Out-of-Home Revenue Up 0.8% in 2Q 2014

WASHINGTON – Out-of-home advertising revenue in this year’s second quarter totaled $2.17 billion – a incremental increase of 0.8% compared to the previous year, based on figures released by the Outdoor Advertising Association of America (OAAA).

The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television and internet, according to Kantar Media.

“OOH continues to demonstrate the value it has with advertisers in a very fluid media landscape,” said OAAA President & CEO Nancy Fletcher. “Television saw enormous increases the first half of 2014 due to the Olympics and World Cup and most media suffered as a result, but OOH again posted a gain.”

Among the top 10 revenue categories, those with the greatest growth incr...

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Art Everywhere US Debuts Nationwide

NEW YORK — Art Everywhere US, the ambitious effort to place famous American art nationwide through out-of-home, officially launched this morning in Times Square.

Grant Wood's "American Gothic" gets a wary eye from a protective Times Square icon. (Photo courtesy Art Everywhere US)From now through August 31, as many as 50,000 digital and static displays in all 50 states—billboards on city streets and rural highways, displays on bus shelters and subway platforms, dioramas in airports, videos in health clubs, trailers in movie theaters and more—will present 58 works of art, chosen earlier this year via an online poll.

“Art Everywhere US is the latest and most spectacular chapter in our industry’s long history of contributing its resources to the public service,” said Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America (OAAA), at a launch event in a 42nd Street theater this mo...

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Top 2014 OBIE Awards for Clorox, Denver Water Board, Sprint

ORLANDO, Fla.– The Outdoor Advertising Association of America (OAAA) honored 42 campaigns and companies tonight with the presentation of the 72nd annual OBIE Awards at the close of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo.

Leo Burnett Chicago's "Built for Chicago" campaign for Sprint . (Photo courtesy OAAA)“The OBIE Awards celebrate the best of the best in OOH creative design,” says OAAA Chief Marketing Officer Stephen Freitas. “This year’s winners highlight OOH’s ability to engage and entertain consumers with exceptional artistic flair and simple yet effective marketing messages.”

Leo Burnett Chicago took home the 2014 Best Billboard Campaign award for its “Built for Chicago” campaign developed for Sprint...

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Best of U.S. Art Meets the Great Outdoors

WASHINGTON — Some of the best of American art will be featured coast-to-coast this summer … through outdoor advertising.

Starting on August 4, and continuing for four weeks, roadsides and other public areas will be transformed into free open-air galleries through Art Everywhere US.

Approximately 50 recognized masterworks of American art from five major museums collections will pop up on as many as 50,000 displays nationwide, including static and digital billboards, subway platforms and trains, buses and bus shelters—and the selection will be curated with the help of the American people through an online vote.

Art Everywhere is organized through a collaboration among five institutions —the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art (LACMA), ...

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Out of Home Advertising Up 4.2% to $6.9 Billion in 2013

WASHINGTON – U.S. OOH advertising revenue totaled $6.9 billion last year, rising 4.2% from 2012.

The top 10 accounted for 77.8% of all 2013 OOH expenditures. (Data source: Kantar Media, OAAA - March 2014)Figures released by OAAA today also show OOHH revenue figures were up 3.5% in fourth-quarter 2013 from the previous year.

The revenue increase marks the industry’s 15th consecutive quarter of growth.

According to OAAA’s analysis of MAGNA GLOBAL and Kantar data, OOH is the fastest-growing local ad medium.

“Because of its unique ability to connect, engage, and inspire consumers in an increasingly mobile and interactive marketplace, OOH remains on a steady growth trajectory,” said OAAA President/CEO Nancy Fletcher.

Among the top 10 revenue categories, those with the greatest growth increase include Restaurants (+11%); Insurance & Real Estate (+9%); Schools, Camps, and Seminars (+8%); Mis...

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