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Caron New President at COMB

TORONTO — Rosanne Caron will be the new president of the Canadian Out-of-Home Measurement Bureau (COMB) as of Jan 1.

Caron will succeed, who’s retiring from her media career at the end of this year. She’s has held the position since 2009.

COMBCaron will also continue as president of the Out-of-Home Marketing Association of Canada (OMAC), a position she’s held since 2005.

“Rosanne started her career in research and spent many years learning that side of the business,” said Luc Quétel, president of Astral Out-of-Home and chair of OMAC’s board. “More recently, as president of OMAC, she dealt with the out of home industry, its efficacy and the issues it faces in the marketing of its products.

“I can think of no other candidate so uniquely qualified to helm both OMAC and COMB and I a...

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