March Trachtenberg tagged posts

OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly ...

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