Edison Research Joins DPAA

NEW YORK – The Digital Place-Based Advertising Association (DPAA) announced today that Edison Research is the latest company to join the industry group.

Edison ResearchEdison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison has adapted these same polling methods to its consumer surveys, and has conducted face-to- face research in almost every imaginable venue, including sporting events, movie theaters, shopping malls, airports, conventions and conferences, and anywhere consumers are in transition.

Edison’s nationwide network of more than 17,000 experienced interviewers allows it to conduct research in almost any location...

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More Sales, Less Profit in Daktronics Fiscal 2015 2Q

BROOKINGS, S.D. – Bigger sales ended up costing Daktronics Inc. some profit margin in its fiscal 2015 second-quarter, although the company remained firmly in the black.

Reese Kurtenbach

Reese Kurtenbach

The large-format-display manufacturer’s $173.1 million in net sales, for the quarter ending on Nov. 1, showed a 7.1% gain from the same time last year … but the net income of $7.7 million in 2Q fiscal 2015 turned out to be 34.7% less for the same period.

The timing of 2Q fiscal 2015 sales, along with effects on manufacturing and delivery, impacted corporate profits, according to Reese Kurtenbach, Daktronics president/CEO.

“During the first half of the year, we have been successful in booking orders in the Live Events market which included over 30 college football and more than 15 center-hung indoor ar...

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Lawn Dude SoCal Billboards Return

LOS ANGELES – It’s the return of the Lawn Dude along Southern California highways, thanks to Clear Channel Outdoor (CCO).

The Southern California Water Committee (SCWC) and CCO announced the second phase yesterday of the @Lawn_Dude advertising campaign aimed at encouraging Californians toremove turf and invest in water-wise landscaping.

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“It’s time to take it all off California! I know you love me but I drink too much during our drought so go ahead, give me a Brazilian,” said @Lawn_Dude, SCWC’s conservation spokesperson, in a neatly trimmed statement. “Keeping me thirsty isn’t enough. I need a new look and I’m loving the succulent style.”

The @Lawn_Dude campaign was first launched during the summer and focused on encouraging California...

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New Format for Out of Home Magazine

Out of Home MaagzineOut of Home Magazine will sport a new look for its November-December 2015 edition.

The new web-based format will offer content in an easy-to-read format that should be easy-to-load on a variety of devices, said Emerson Schwartzkopf, OOH Magazine’s editor and publisher.

“The previous digital-issue format allowed us to do some great things with presentation,” he said. “The static format of the pages, however, is creating a problem in reading on smaller screens – specifically, smartphones.”

While it seems like people have iPhones, Androids and Blackberrys attached 24/7, the move to use smartphones to consume all media – not just email text – is growing quickly.”

“We’ve seen the movement to smaller mobile devices grow every month in our reader statistics, and we need to addre...

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Lamar is Now a REIT

BATON ROUGE, La. – It’s official: Lamar Advertising Co. is now a bona-fide real estate investment trust (REIT).

LamarCompany shareholders approved the change from a standard public-stock company at a Nov. 17 meeting at Lamar headquarters here. As part of the plan, the company merged into a wholly owned subsidiary, Lamar Advertisng REIT Co., at 11:59 Eastern Standard Time on Nov. 19, and then took its old name back as Lamar Advertising Co.

Stockholders of pre-REIT Lamar’s Class A common stock, Class B common stock and Series AA preferred stock automatically became stockholders of Lamar Advertising REIT Company’s Class A common stock, Class B common stock and Series AA preferred stock, respectively...

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