OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly targeted campaigns. It will also allow OUTFRONT and its customers to seamlessly connect to a wide range of media services, such as agency workflow systems and programmatic options.

Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The exclusive partnership will leverage new patent-pending addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure.

“Our partnership with Videri will introduce an entirely new digital opportunity to the out-of-home industry, and is a pivotal step in our roadmap as leaders in innovation,” said Jeremy Male, OUTFRONT chairman/CEO. “We are excited to work with Videri to create new ways to connect advertisers with the best audiences, and we believe this technology will prove to be truly transformational.”

Marc Trachtenberg, Videri CEO, added that, “We intend to change the digital out-of-home advertising market radically, and OUTFRONT Media is the right company with industry leading vision and capacity to leverage our exciting new technology. We believe it’s time to scale digital by finally delivering the performance of digital at the price of print advertising.”