Edison Research Joins DPAA

NEW YORK – The Digital Place-Based Advertising Association (DPAA) announced today that Edison Research is the latest company to join the industry group.

Edison ResearchEdison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison has adapted these same polling methods to its consumer surveys, and has conducted face-to- face research in almost every imaginable venue, including sporting events, movie theaters, shopping malls, airports, conventions and conferences, and anywhere consumers are in transition.

Edison’s nationwide network of more than 17,000 experienced interviewers allows it to conduct research in almost any location. Edison Research also conducts survey research and provides strategic information to a broad array of clients, including AMC Theatres, Disney, ESPN, Google, Oracle, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Research Hospital, and Yahoo.

“Coming out of our Nov. 4 Video Everywhere Summit, all of us in the digital place-based industry can feel the great momentum and excitement surrounding our media sector,” said Barry Frey, president and chief executive officer, DPAA. “We will work closely with Edison Research to provide them with the broad range of services and support that come with belonging to our organization.”

Larry Rosin, president of Edison Research, said, “We will work closely with DPAA and its members on utilizing our best-in-class research tools to gain new and important insights into the millions of consumers who view digital place based screens. This is an exciting media category and we look forward to playing a role in its continued growth.”