Daktronics Installs Chicago Indoor LED Banner

BROOKINGS, S.D. – A new 8′ X 12′ double-sided LED vertical display from Daktronics Inc. is now at work at Chicago’s Water Tower Place features high-resolution 4-mm pixel spacing and is audio capable.

The LED banner, featuring high-resolution 4-mm pixel spacing, promotes Water Tower Place special events and promotions, along with retailers and restaurants in the eight-story vertical shopping center. The audio-capable display also keepa spots available for purchase to outside advertisers.

“This digital sign adds a new dynamic to our marketing and advertising capabilities and showcases our wide range of shopping, dining and entertainment options in an entirely new way,” said Katie Lindsay, marketing manager for Water Tower Place. “Using the latest technologies – like the digital queuing system we offered shoppers visiting Santa during the holidays – has allowed us to enhance shoppers’ overall experience at Water Tower Place.”

General Growth Properties (GGP), owner and manager of Water Tower Place, operate high-quality retail properties throughout the United States. Four other GGP shopping centers feature similar Daktronics LED screens: Bridgewater Commons in Bridgewater, N.J.; Cumberland Mall in Atlanta,; Northridge Fashion Center in Northridge, Calif.; and Stonebriar Centre Mall in Dallas. In addition, GGP plans to install other large format LED displays at other U.S. shopping-center locations this fall.