Category Transit

Titan, Seattle’s Sound Transit Join Forces Again

SEATTLE – Titan will expand its reach with Seattle public transit OOH by joining with an old partner, beginning next week.

The company won a competitive 10-year contract earlier this month for the exclusive rights to transit advertising on behalf of Sound Transit, the regional commuter rail/express-bus agency for the Seattle metro area. Titan previously represented Sound Transit from 2006 to 2009.

Titan contract with Sound Transit includes regional light-rail service. (Photo courtesy Titan)Effective Oct. 1, Titan will have exclusive rights to install interior and exterior advertising on the Sound Transit system in various formats, including king- and queen-size posters, full wrap media, interior car cards and specialty graphics.

Sound Transit is the regional transit system of Central Puget Sound within the urban parts of King, Pierce and Snohomish counties, accounting for 52 citi...

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Astral Gets OOH Dominance at Montréal Station

MONTRÉAL – Astral Out-Of-Home signed an exclusive agreement Sept. 4 with the Agence métropolitaine de transport (AMT) and Canadian Pacific (CP) for out-of-home advertising dominance at the Lucien-L’Allier station in downtown Montréal.

Lucien-L'Allier Station, Montréal (Photo courtesy Astral Out-of-Home)Prospective advertising clients now have the ability to access a giant (12′ x 12′) hanging banner, four column dressings, an adhesive mural at the ticket counter, an exterior mural and 150 train signs at Lucien-L’Allier. Clients will also have the opportunity to access other custom media tools, such as mobile solutions or promotional sample distribution.

“The dominance package we developed exclusively for the Lucien-L’Allier station showcases our know-how with regard to out-of-home solutions and the integration of our products in users’ daily environment,”...

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PQ Media: Digital OOH 11% Global Growth in 2014

STAMFORD, Conn. – Global digital out-of-home media should pick up its growth pace this year to 11.3%, besting the 9.3% revenue gain to $8.86 billion last year, according to marketing-research firm PQ Media.

First-half 2014 indicators show a dynamic combination of the global economy gaining momentum, two sporting mega-events, and increased healthcare, political and transit ad spending, notes PQ Media’s new Global Digital Out-of-Home Media Forecast 2014-18. It also predicts DOOH revenues will post a 12.4% compound annual growth rate (CAGR) in the 2014-18 period, reaching $15.92 billion.

Copyright © PQ Media LLC 2014Influential developed and emerging markets stuttered in 2013, due to economic and political uncertainty, along with slower economic growth in high-flying markets like China...

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Art Everywhere US Debuts Nationwide

NEW YORK — Art Everywhere US, the ambitious effort to place famous American art nationwide through out-of-home, officially launched this morning in Times Square.

Grant Wood's "American Gothic" gets a wary eye from a protective Times Square icon. (Photo courtesy Art Everywhere US)From now through August 31, as many as 50,000 digital and static displays in all 50 states—billboards on city streets and rural highways, displays on bus shelters and subway platforms, dioramas in airports, videos in health clubs, trailers in movie theaters and more—will present 58 works of art, chosen earlier this year via an online poll.

“Art Everywhere US is the latest and most spectacular chapter in our industry’s long history of contributing its resources to the public service,” said Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America (OAAA), at a launch event in a 42nd Street theater this mo...

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CBS Outdoor / Van Wagner: The 80/20 Deal

By Emerson Schwartzkopf

When CBS Outdoor Americas won the bidding contest for the bulk of Van Wagner Communications LLC’s out-of-home properties, the big number in the story became the price: $690 million.

Map courtesy CBS Outdoor AmericasThe second-biggest total could be the number of displays gained by CBS Outdoor: 9,480.

There’s the prestige number: 8, as in acquiring assets in eight of the top 10 Nielsen-rated designated marketing areas (DMAs).

And, it’s a big score overall for CBS Outdoor, which shed its parent company of CBS Corp. and began running as a REIT only last week.

“It’s an acquisition of a portfolio of 25 top DMA assets that fit hand-in-glove with our existing network of displays,” said CBS Outdoor CEO Jeremy Male during a conference call yesterday with Wall Street stock analysts.

The numbers g...

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