Category Transit

TAB Invites Collaboration on OOH Study

NEW YORK – The Traffic Audit Bureau (TAB) will be looking for collaborative partners next month as it begins development of a new strategic plan.

TABTAB will issue a request for proposals (RFP) in January inviting research companies, big data suppliers and database/platform providers to work in developing the next generation of research capabilities for the out of home industry.

TAB is currently accepting statements of interest from organizations that may fall into any of the applicable categories.

“As the advertising ecosystem changes, we recognize the need to explore all of the options available to help connect OOH and its data to this new world of advertising,” said Nancy Fletcher,interim CEO of TAB and president/CEO of the Outdoor Advertising Association of America (OAAA)...

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OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly ...

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Philport Retiring as TAB Chief at Year’s End

NEW YORK – Joe Philport, chief of the OOH-measurement Traffic Audit Bureau (TAB) for the past 12 years, will retire at the end of 2014.

Joe PhilportThe traffic ratings group also announced today that it will review the changing needs of the OOH industry in a variety of areas, including metrics and TAB leadership.

Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America, will also be interim TAB CEO after Philport’s retirement.

Philport, who joined TAB as CEO in 2002, led TAB as it developed its Out of Home Ratings system, which offers accountability and more accurate measurement of audiences actually viewing OOH advertising.

In 2009, in recognition of this advancement, the Advertising Research Foundation awarded Philport its Great Mind Award for Innovation...

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Astral Making 40 Toronto Transit Stops Digital

TORONTO – Astral Out-of-Home will deploy 40 digital transit shelters here – a first for downtown Toronto – by December.

Astral Out-of-HomeWith 84” LCD screens, the shelters will be the first Canadian digital networking offering 4K HD for advertising campaigns.

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” said Luc Quétel, Astral Out-of-Home president. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, the new shelters offer digital faces with on-demand programming and remote management from Astral Out-of-Home’s state-of-the-art broadcast control center.

Plans to expand the network will continue throughout ...

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Titan Transit Included in Nielsen Place-Based

NEW YORK — Titan Transit Network is now part of Nielsen’s quarterly Place-Based Video Report, including the second-quarter 2014 edition distributed this month.

Titan Transit“We are excited that Nielsen will be measuring a new venue type as part of its digital place-based ecosystem,” said Titan President/CEO Don Allman. “We hope to prove and inspire our advertisers that transit digital screens can extend and enhance any video-neutral communication plan.

“Titan’s transit platform screens bring audiences closer to point of purchase and deliver young and captive audiences effectively and at scale.”

As indicated in the new Nielsen report, transit stations deliver captive audiences at scale with long dwell time...

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