Category Airport

TAB Invites Collaboration on OOH Study

NEW YORK – The Traffic Audit Bureau (TAB) will be looking for collaborative partners next month as it begins development of a new strategic plan.

TABTAB will issue a request for proposals (RFP) in January inviting research companies, big data suppliers and database/platform providers to work in developing the next generation of research capabilities for the out of home industry.

TAB is currently accepting statements of interest from organizations that may fall into any of the applicable categories.

“As the advertising ecosystem changes, we recognize the need to explore all of the options available to help connect OOH and its data to this new world of advertising,” said Nancy Fletcher,interim CEO of TAB and president/CEO of the Outdoor Advertising Association of America (OAAA)...

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Clear Channel Airports, ClearTV Media Ink 10-yr Pact

NEW YORK – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor signs a new 10-year deal with ClearTV Media to continue delivering diverse broadcast and cable network TV programming to airport travelers.

ClearVision links brand campaigns to a variety of content from major TV networks, including ABC, FOX, NBC, E!, PGA Tour and many more.

Clear Channel AirportsSince its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham International (RDU), Cleveland-Hopkins International (CLE), Dallas Love Field (DAL) and most recently at Gerald R. Ford International Airport (GRR) in Grand Rapids, Mich.

“The ClearVision 10-year renewal is a significant milestone in our ongoing commitment to helping airports across the country deliver best-i...

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Titan Transit Included in Nielsen Place-Based

NEW YORK — Titan Transit Network is now part of Nielsen’s quarterly Place-Based Video Report, including the second-quarter 2014 edition distributed this month.

Titan Transit“We are excited that Nielsen will be measuring a new venue type as part of its digital place-based ecosystem,” said Titan President/CEO Don Allman. “We hope to prove and inspire our advertisers that transit digital screens can extend and enhance any video-neutral communication plan.

“Titan’s transit platform screens bring audiences closer to point of purchase and deliver young and captive audiences effectively and at scale.”

As indicated in the new Nielsen report, transit stations deliver captive audiences at scale with long dwell time...

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PATTISON Outdoor Gets OOH for new Alberta Terminal

EDMONTON, Alberta — PATTISON Outdoor Advertising will be the official out-of-home supplier to the Fort McMurray Airport (YMM), with the opening of a new Air Terminal Building (ATb) earlier this month.

PATTISON's displays at Fort McMurray will get traffic of 1.5 million passengers annually. (Photo courtesy PATTISON Outdoor Advertising)More than 60% of all out-of-home products available at YMM will be digitally based, with PATTISON’s featured products to include a 3′ X 3′ Digital Wall Matrix and Flight Information Displays (airport flight arrival and departure information screens located adjacent to advertising displays).

“This incredible partnership provides advertisers at the Fort McMurray Airport with an amazing communication solution reaching 1.5 million passengers,” said Brian de Ruiter, PATTISON Prairie Region vice president and general manager.

“Combining our digital and traditional out-of-home solutions to an advert...

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BroadSign Serving UK Eye Airports

LONDON – Eye Airports is now using BroadSign International LLC’s cloud-based digital signage software platform to power its network of advertising screens at 28 airports in the United Kingdom.

eyeThe initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout.

The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46”, 55” and 70” LCD screens and video walls along with large format LEDs, and reaches more than 100 million passengers annually.

The initiative follows the merger of Eye Corp UK and Airport Partners in December 2013

“The flexibility of BroadSign’s platform stood out from alternative solutions for the airport environment...

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