Category Projects

Titan to Manage New NYC Wireless Public Net

NEW YORK – A network of up to 10,000 wireless hotspots, all paired with out-of-home ad-display screens, will be available throughout the city and managed by Titan under a non-exclusive franchise agreement announced by Mayor Bill de Blasio today.

Don’t start looking tomorrow for the nearest place in the five boroughs to hook up online, though. The first kiosks for access – replacing locations for that modern anachronism, the public pay telephone – won’t be in place until late next year.

This slideshow requires JavaScript.

The LinkNYC network, to be funded through advertising revenues, is estimated to generate more than $500 million in revenue for the city through 2027.

The network franchise is set to be awarded to CityBridge, a consortium of companies providing technology, materia...

Read More

Astral Making 40 Toronto Transit Stops Digital

TORONTO – Astral Out-of-Home will deploy 40 digital transit shelters here – a first for downtown Toronto – by December.

Astral Out-of-HomeWith 84” LCD screens, the shelters will be the first Canadian digital networking offering 4K HD for advertising campaigns.

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” said Luc Quétel, Astral Out-of-Home president. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, the new shelters offer digital faces with on-demand programming and remote management from Astral Out-of-Home’s state-of-the-art broadcast control center.

Plans to expand the network will continue throughout ...

Read More

New Montréal Street Furniture for Downtown District

MONTRÉAL – Bell Media’s Astral Out-of-Home division announced the launch late last week of a major project here, to install 14 new innovatively-designed advertising structures in the city’s Quartier des Spectacles entertainment district.

(Photo courtesy Astral/Bell Media)The project – resulting from a partnership of Ville-Marie Borough, Bell Media’s OOH advertising division, and the Quartier des Spectacles Partnership – will help promote the distinctive character of the vibrant urban area.

“Astral Out-of-Home is very proud to contribute more than 25 years of expertise and innovation in support of Montréal’s Quartier des Spectacles by adapting the design of its structures to represent the creative spirit of this vibrant sector,” said Luc Quétel, president of Astral Out-of-Home, at a Feb. 28 unveiling...

Read More

JCDecaux Wins Paris Bus-Shelter Contract

PARIS — SOPACT, a subsidiary of JCDecaux, has been awarded a 15-year contract for advertising bus shelters in the city of Paris.

JCDecaux will replace the entire network of 1,920 bus shelters (which includes 189 non-advertising shelters) with 2,000 bus shelters specially designed by Marc Aurel. The new shelters will have a streamlined silhouette, with a glazed roof inspired by the shapes of the islands in the river Seine and by the leaves on the trees that line the city streets.

New seating and innovative modular signs and maps are also planned.

The modular bus shelters will offer the public a range of new services, from local area maps to signs for pedestrians, real-time bus information that can be seen from outside the shelter, universal USB ports, a new “stop requested” function for pas...

Read More