Category Street Furniture

Bell Media’s $5 Million Gives Ringing Endorsement of Toronto Bike Sharing

TORONTO – The city’s bike-share program will continue, thanks to a redirection of funds from Bell Media’s Astral Out-of-Home division.

The city reached an agreement with PBSC, the company that administers the BIXI Toronto service, after the Toronto City Council accepted $5 million from Bell Media through the city’s street furniture program.

Bell Media has agreed to convert future expenditures designated for the Coordinated Street Furniture Program’s automatic public toilets to support Toronto’s bike-share program. Bell Media’s decision will assist the popular bike-sharing program to continue operating.

“Astral Out-of-Home has worked closely with the City of Toronto for the past seven years, and with the support of Bell Media we are pleased to help ensure the continued operation of the City...

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