Category Street Furniture

JCDecaux Buys CEMUSA for €80 Million

PARIS — JCDecaux SA  announced an agreement today to acquire all of CEMUSA, an outdoor-advertising subsidiary of Madrid-based FCC Group,  for €80 million.

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Created in 1984, CEMUSA operates in street furniture and transport in the United States, Brazil, Spain, Portugal and Italy. With 57,000 advertising panels, CEMUSA generated revenues of €142 million in 2013.

The acquisition will establish and develop JCDecaux’s presence in New York, Rio de Janeiro, Brasilia, Madrid, Barcelona, Lisbon and Genoa, and in 41 Spanish airports, including Madrid and Barcelona.

“We are looking forward to this agreement that will allow us to extend our operations in five countries and to benefit from the expertise of CEMUSA’s teams,” said Jean-Charles Decaux, co-CEO of JCDecaux...

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New Montréal Street Furniture for Downtown District

MONTRÉAL – Bell Media’s Astral Out-of-Home division announced the launch late last week of a major project here, to install 14 new innovatively-designed advertising structures in the city’s Quartier des Spectacles entertainment district.

(Photo courtesy Astral/Bell Media)The project – resulting from a partnership of Ville-Marie Borough, Bell Media’s OOH advertising division, and the Quartier des Spectacles Partnership – will help promote the distinctive character of the vibrant urban area.

“Astral Out-of-Home is very proud to contribute more than 25 years of expertise and innovation in support of Montréal’s Quartier des Spectacles by adapting the design of its structures to represent the creative spirit of this vibrant sector,” said Luc Quétel, president of Astral Out-of-Home, at a Feb. 28 unveiling...

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Clear Channel Outdoor Gets San Diego Bus-Shelter Contract

SAN DIEGO – The San Diego Metropolitan Transit System (MTS) selects Clear Channel Outdoor as the new operator and media provider for MTS’s 400-plus bus shelters, 322 of which currently offer advertising opportunities.

Clear Channel now offers all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the San Diego greater metropolitan region. Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that’s spending more and more time out-of-home.

“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” said Paul Jablonski...

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Quebecor Media Offers Bus-Shelter Contest

MONTRÉAL – Quebecor Media Out of Home launches the Expo+ contest, in collaboration with the Société de transport de Montréal (STM), to mark the deployment of its new bus shelters.

The works of 20 finalists will be displayed on STM bus shelters. The four winners will split a purse totalling nearly $10,000.

The contest is open to participants in two categories: “general public” and “advertising agencies.” Amateur and professional artists from all regions of Québec are invited to submit one of their creations by Feb. 23.

In 2012, Quebecor Media Out of Home won a 20-year contract to install, maintain and advertise on STM bus shelters, Last October, the company entered the fast-evolving field with a splash by installing some 40 gesture recognition digital bus shelters, a world’s fi...

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JCDecaux Wins Paris Bus-Shelter Contract

PARIS — SOPACT, a subsidiary of JCDecaux, has been awarded a 15-year contract for advertising bus shelters in the city of Paris.

JCDecaux will replace the entire network of 1,920 bus shelters (which includes 189 non-advertising shelters) with 2,000 bus shelters specially designed by Marc Aurel. The new shelters will have a streamlined silhouette, with a glazed roof inspired by the shapes of the islands in the river Seine and by the leaves on the trees that line the city streets.

New seating and innovative modular signs and maps are also planned.

The modular bus shelters will offer the public a range of new services, from local area maps to signs for pedestrians, real-time bus information that can be seen from outside the shelter, universal USB ports, a new “stop requested” function for pas...

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