Category People

Caron New President at COMB

TORONTO — Rosanne Caron will be the new president of the Canadian Out-of-Home Measurement Bureau (COMB) as of Jan 1.

Caron will succeed, who’s retiring from her media career at the end of this year. She’s has held the position since 2009.

COMBCaron will also continue as president of the Out-of-Home Marketing Association of Canada (OMAC), a position she’s held since 2005.

“Rosanne started her career in research and spent many years learning that side of the business,” said Luc Quétel, president of Astral Out-of-Home and chair of OMAC’s board. “More recently, as president of OMAC, she dealt with the out of home industry, its efficacy and the issues it faces in the marketing of its products.

“I can think of no other candidate so uniquely qualified to helm both OMAC and COMB and I a...

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GreenSigns Hires Fitzpatrick

CHICAGOGreenSigns hires Christian Fitzpatrick as national sales manager for its fully digital outdoor network in the downtown Chicago market and the surrounding expressway system.

Greensigns: Christian FitzpatrickFitzpatrick will be responsible for managing all national, and regional efforts from GreenSigns Chicago office, as well as developing into a key role for GreenSigns growth and expansion.

Fitzpatrick brings 15 years of experience specializing in developing customized solution based marketing programs for agency relationships and local market clients. In addition to Christian’s career in marketing and advertising he was also responsible for the creation and management of a web based alternative revenue stream while working at Clear Channel Boston.

“With today’s variety of marketing options, it is more imperati...

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Philport Retiring as TAB Chief at Year’s End

NEW YORK – Joe Philport, chief of the OOH-measurement Traffic Audit Bureau (TAB) for the past 12 years, will retire at the end of 2014.

Joe PhilportThe traffic ratings group also announced today that it will review the changing needs of the OOH industry in a variety of areas, including metrics and TAB leadership.

Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America, will also be interim TAB CEO after Philport’s retirement.

Philport, who joined TAB as CEO in 2002, led TAB as it developed its Out of Home Ratings system, which offers accountability and more accurate measurement of audiences actually viewing OOH advertising.

In 2009, in recognition of this advancement, the Advertising Research Foundation awarded Philport its Great Mind Award for Innovation...

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Greene Takes Large-Format Expertise to IDC

FRAMINGHAM, Mass.International Data Corporation (IDC) hires Tim Greene as a research director to lead the firm’s large-format printer research, and to contribute to digital signage and 3D printing research.

Greene joins IDC’s U.S.-based imaging, printing, and document solutions research team.

Tim GreeneGreene comes to IDC with more than 15 years experience in market research, including his recent work as director of InfoTrends’ Wide Format Printing Consulting Service. In this role, he produced a substantive body of research including annual market forecasts and manufacturer market shares; end-user primary research studies; and numerous custom consulting deliverables covering global markets.

Prior to that, he was a technology industry analyst and conducted research on topics ranging from Internet t...

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Shaio Becomes COO at Trans-Lux Corp.

NEW YORK – Trans-Lux Corp. (TNLX) appoints Alberto Shaio on Oct. 7 to the new company position of chief operating officer (COO), a new position within the company.

Al Shaio  - Photo courtesy Trans-LuxAs COO, Shaio will manage Trans-Lux’s operations and organizational development, focusing on performance management to shape the company for continued success and strategic growth.

Shaio also has been a member of Trans-Lux’s board of directors since September 2013.

“We are pleased that Alberto will take a leading role in driving the company’s growth and profitability,” said J.M. Allain, Trans-Lux president/CEO. “His expertise will enable Trans-Lux to sharpen its business focus through coordinated operational strategies and resource allocation.”

Prior to joining Trans-Lux, Shaio was president/CEO of Craftsman Indu...

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