Category Outdoor & Display

Daktronics Lights Up Storm with Piccadilly Display

BROOKINGS, S.D. – Display manufacturer Daktronics will light up an iconic part of out-of-home with a brand-new display for Storm, Clear Channel UK’s super-premium brand, at the Coventry House site in London’s Piccadilly Circus.

Daktronics display in London's Piccadilly CircusThe new display was chosen by the leading electronics company LG, a long-term site tenant.

This new 48 m² (516 1/2 ft²) advertising panel has a one-of-a-kind curvature that matches the aesthetics of Coventry House’s rooftop. The screen features Brookings-based Daktronics’ 13HD product, a premier through-hole LED technology with adjustable brightness that effectively displays digital advertising even in bright sunlight.

The display delivers contextual advertising that can be triggered by different factors, including weather and time of day...

Read More

Clear Channel Outdoor 3Q Up on Int’l Business

SAN ANTONIO – It’s more of the same for Clear Channel Outdoor (NYSE:CCO) with the latest financial results: international up, North America flat.

This morning, the company reported revenues of $742 million for third-quarter 2014, showing a 3% year-to-year growth from the same time last year. The positives, however, all come from outside North America.

Clear Channel Outdoor

Bob Pittman, Clear Channel Outdoor

The $329.5 million in 3Q 2014 revenues for CCO’s Americas division represented a $1.8 million (1%) dip from the same time last year. A company statement this morning cited lower national account revenues as the prime culprit; decreases in traditional product lines also partially offset higher digital revenues.

The International division offered a 5.5% increase from last year’s third quarter to $413...

Read More

Outfront Media New Moniker for CBS Outdoor

NEW YORK — CBS Outdoor Americas today began a month-long transformation to its new identity: Outfront Media.

The new name will break the last ties of its former status as a division of CBS Corp., and include rebranding more than 100,000 displays in North America.

Outfront Media“Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients,” said Jeremy Male, company CEO. “Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.”

The Outfront name, according the to the company, symbolizes the Company’s unique portfolio of billboards and displays...

Read More

Place-Based Media Gains Media at Online Expense

NEW YORK – A new survey of agency media planners conducted by the Digital Place-Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place-based (DPB) media.

Digital Place-Based Advertising AssociationNearly 46% of planners said they will fund their DPB media plans through digital and online budgets, an increase of 10.6% from last year and 14.5% more than 2012.

Planners picked outdoor (57.5%) as the top budget for funding. National/local television budgets were selected by 32.7%, with 24.9% coming from experimental/test funds. Mobile budgets rounded out the top five at 22.4%.

DPB media offered some support in today’s environment, according to the survey, with indications that digital/online spending can be a bit dicey...

Read More

Greene Takes Large-Format Expertise to IDC

FRAMINGHAM, Mass.International Data Corporation (IDC) hires Tim Greene as a research director to lead the firm’s large-format printer research, and to contribute to digital signage and 3D printing research.

Greene joins IDC’s U.S.-based imaging, printing, and document solutions research team.

Tim GreeneGreene comes to IDC with more than 15 years experience in market research, including his recent work as director of InfoTrends’ Wide Format Printing Consulting Service. In this role, he produced a substantive body of research including annual market forecasts and manufacturer market shares; end-user primary research studies; and numerous custom consulting deliverables covering global markets.

Prior to that, he was a technology industry analyst and conducted research on topics ranging from Internet t...

Read More