Category Outdoor & Display

More Sales, Less Profit in Daktronics Fiscal 2015 2Q

BROOKINGS, S.D. – Bigger sales ended up costing Daktronics Inc. some profit margin in its fiscal 2015 second-quarter, although the company remained firmly in the black.

Reese Kurtenbach

Reese Kurtenbach

The large-format-display manufacturer’s $173.1 million in net sales, for the quarter ending on Nov. 1, showed a 7.1% gain from the same time last year … but the net income of $7.7 million in 2Q fiscal 2015 turned out to be 34.7% less for the same period.

The timing of 2Q fiscal 2015 sales, along with effects on manufacturing and delivery, impacted corporate profits, according to Reese Kurtenbach, Daktronics president/CEO.

“During the first half of the year, we have been successful in booking orders in the Live Events market which included over 30 college football and more than 15 center-hung indoor ar...

Read More

Lawn Dude SoCal Billboards Return

LOS ANGELES – It’s the return of the Lawn Dude along Southern California highways, thanks to Clear Channel Outdoor (CCO).

The Southern California Water Committee (SCWC) and CCO announced the second phase yesterday of the @Lawn_Dude advertising campaign aimed at encouraging Californians toremove turf and invest in water-wise landscaping.

This slideshow requires JavaScript.

“It’s time to take it all off California! I know you love me but I drink too much during our drought so go ahead, give me a Brazilian,” said @Lawn_Dude, SCWC’s conservation spokesperson, in a neatly trimmed statement. “Keeping me thirsty isn’t enough. I need a new look and I’m loving the succulent style.”

The @Lawn_Dude campaign was first launched during the summer and focused on encouraging California...

Read More

Lamar is Now a REIT

BATON ROUGE, La. – It’s official: Lamar Advertising Co. is now a bona-fide real estate investment trust (REIT).

LamarCompany shareholders approved the change from a standard public-stock company at a Nov. 17 meeting at Lamar headquarters here. As part of the plan, the company merged into a wholly owned subsidiary, Lamar Advertisng REIT Co., at 11:59 Eastern Standard Time on Nov. 19, and then took its old name back as Lamar Advertising Co.

Stockholders of pre-REIT Lamar’s Class A common stock, Class B common stock and Series AA preferred stock automatically became stockholders of Lamar Advertising REIT Company’s Class A common stock, Class B common stock and Series AA preferred stock, respectively...

Read More

Philport Retiring as TAB Chief at Year’s End

NEW YORK – Joe Philport, chief of the OOH-measurement Traffic Audit Bureau (TAB) for the past 12 years, will retire at the end of 2014.

Joe PhilportThe traffic ratings group also announced today that it will review the changing needs of the OOH industry in a variety of areas, including metrics and TAB leadership.

Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America, will also be interim TAB CEO after Philport’s retirement.

Philport, who joined TAB as CEO in 2002, led TAB as it developed its Out of Home Ratings system, which offers accountability and more accurate measurement of audiences actually viewing OOH advertising.

In 2009, in recognition of this advancement, the Advertising Research Foundation awarded Philport its Great Mind Award for Innovation...

Read More

Lamar Up 4.3% in 3Q ’14; REIT Vote Now Set

BATON ROUGE, La. – Lamar Advertising Company reported a 4.3% revenue gain in this year’s third quarter, as the OOH firm heads to a stockholder’s meeting next Monday to confirm its conversion into a real estate investment trust (REIT).

LamarLamar reported net revenues of $335 million for third quarter 2014, up from $321.1 million for 3Q 2013. Operating income for this year’s third quarter was $86 million — compared to $67.2 million for the same period last year – and 3Q 2014’s net income of $35 doubles the $17.1 million at the same time last year.

“I’m encouraged by our third-quarter results, as well as the momentum that we carry into the fourth quarter,” said Lamar CEO Sean Reilly...

Read More