Category Awards

Gap Inducted into OBIE Hall of Fame

ORLANDO, Fla. – Gap, the archetype of modern U.S. casual apparel, is the recipient of the 2014 OBIE Hall of Fame award from the Outdoor Advertising Association of America (OAAA).

Photo courtesy OAAAThe retailer received the honor as part of the 72nd OBIE Awards program earlier this week at the 2014 TAB/OAAA OOH Media Conference & Marketing Expo in Orlando.

“Here’s a brand that has reached an iconic status,” said Mike Caguin, 2014 OBIE chief judge and chief creative officer at Colle+McVoy. “The advertising is always consistent, yet it always seems a step ahead of everyone else.”

Since San Francisco-based Gap began to corner the market on fast-casual apparel, the brand’s use of simple and striking images and advertising concepts has captured the attention of consumers and other competing brands...

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Top 2014 OBIE Awards for Clorox, Denver Water Board, Sprint

ORLANDO, Fla.– The Outdoor Advertising Association of America (OAAA) honored 42 campaigns and companies tonight with the presentation of the 72nd annual OBIE Awards at the close of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo.

Leo Burnett Chicago's "Built for Chicago" campaign for Sprint . (Photo courtesy OAAA)“The OBIE Awards celebrate the best of the best in OOH creative design,” says OAAA Chief Marketing Officer Stephen Freitas. “This year’s winners highlight OOH’s ability to engage and entertain consumers with exceptional artistic flair and simple yet effective marketing messages.”

Leo Burnett Chicago took home the 2014 Best Billboard Campaign award for its “Built for Chicago” campaign developed for Sprint...

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Ad Council Honors CEMUSA

NEW YORK – CEMUSA received the Ad Council’s Crystal Bell Award today at the 2014 TAB/OAAA Out of Home Media Conference & Marketing Expo.

The annual award, honoring an OOH company exceptional generosity and leadership in disseminating Ad Council public-service messages, went to CEMUSA for its donation of space, including bus shelters and newsstands in the New York City market.

(Photo courtesy OAAA)When CEMUSA constructed new large-format newsstands throughout the city, the Ad Council’s campaigns were among the first to be featured in the space.

“Our target audiences across the country would not have access to the Ad Council’s public-service campaign messages without the generosity of the outdoor media,” said Peggy Conlon, Ad Council president/CEO...

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