Category Outdoor & Display

TAB Invites Collaboration on OOH Study

NEW YORK – The Traffic Audit Bureau (TAB) will be looking for collaborative partners next month as it begins development of a new strategic plan.

TABTAB will issue a request for proposals (RFP) in January inviting research companies, big data suppliers and database/platform providers to work in developing the next generation of research capabilities for the out of home industry.

TAB is currently accepting statements of interest from organizations that may fall into any of the applicable categories.

“As the advertising ecosystem changes, we recognize the need to explore all of the options available to help connect OOH and its data to this new world of advertising,” said Nancy Fletcher,interim CEO of TAB and president/CEO of the Outdoor Advertising Association of America (OAAA)...

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Caron New President at COMB

TORONTO — Rosanne Caron will be the new president of the Canadian Out-of-Home Measurement Bureau (COMB) as of Jan 1.

Caron will succeed, who’s retiring from her media career at the end of this year. She’s has held the position since 2009.

COMBCaron will also continue as president of the Out-of-Home Marketing Association of Canada (OMAC), a position she’s held since 2005.

“Rosanne started her career in research and spent many years learning that side of the business,” said Luc Quétel, president of Astral Out-of-Home and chair of OMAC’s board. “More recently, as president of OMAC, she dealt with the out of home industry, its efficacy and the issues it faces in the marketing of its products.

“I can think of no other candidate so uniquely qualified to helm both OMAC and COMB and I a...

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GreenSigns Hires Fitzpatrick

CHICAGOGreenSigns hires Christian Fitzpatrick as national sales manager for its fully digital outdoor network in the downtown Chicago market and the surrounding expressway system.

Greensigns: Christian FitzpatrickFitzpatrick will be responsible for managing all national, and regional efforts from GreenSigns Chicago office, as well as developing into a key role for GreenSigns growth and expansion.

Fitzpatrick brings 15 years of experience specializing in developing customized solution based marketing programs for agency relationships and local market clients. In addition to Christian’s career in marketing and advertising he was also responsible for the creation and management of a web based alternative revenue stream while working at Clear Channel Boston.

“With today’s variety of marketing options, it is more imperati...

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OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly ...

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Edison Research Joins DPAA

NEW YORK – The Digital Place-Based Advertising Association (DPAA) announced today that Edison Research is the latest company to join the industry group.

Edison ResearchEdison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison has adapted these same polling methods to its consumer surveys, and has conducted face-to- face research in almost every imaginable venue, including sporting events, movie theaters, shopping malls, airports, conventions and conferences, and anywhere consumers are in transition.

Edison’s nationwide network of more than 17,000 experienced interviewers allows it to conduct research in almost any location...

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