Category Mobile/Network

Edison Research Joins DPAA

NEW YORK – The Digital Place-Based Advertising Association (DPAA) announced today that Edison Research is the latest company to join the industry group.

Edison ResearchEdison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison has adapted these same polling methods to its consumer surveys, and has conducted face-to- face research in almost every imaginable venue, including sporting events, movie theaters, shopping malls, airports, conventions and conferences, and anywhere consumers are in transition.

Edison’s nationwide network of more than 17,000 experienced interviewers allows it to conduct research in almost any location...

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iSIGN Gets $1.5 million in Private Placement

TORONTO – iSIGN Media Solutions Inc., a provider of leading provider of interactive mobile advertising solutions in North America, closed a non-brokered private placement today to raise gross proceeds of $1,530,575.

iSignThe proceeds from the sale of the Notes will be used to retire outstanding short-term convertible notes issued this July and maturing on Oct. 28.

iSIGN issued issuing 9,566,094 units — with units including one common share and a share warrant — at 16 cents per unit. Warrants allow holders to buy shares at 24 cents for a period of 24 months from the date of closing. All securities are subject to a four-month-hold period.

Korona Group Inc., one of the participants, now owns approximately 13...

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Place-Based Media Gains Media at Online Expense

NEW YORK – A new survey of agency media planners conducted by the Digital Place-Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place-based (DPB) media.

Digital Place-Based Advertising AssociationNearly 46% of planners said they will fund their DPB media plans through digital and online budgets, an increase of 10.6% from last year and 14.5% more than 2012.

Planners picked outdoor (57.5%) as the top budget for funding. National/local television budgets were selected by 32.7%, with 24.9% coming from experimental/test funds. Mobile budgets rounded out the top five at 22.4%.

DPB media offered some support in today’s environment, according to the survey, with indications that digital/online spending can be a bit dicey...

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DSE ONE Tweet-a-Thon Today!

NEW YORK — Going to Digital Signage Week in New York this month? You can tweet your way to a free pass for DSE ONE on Oct. 21 — but you need to do it today.

DSEFrom now until 7:59 p.m. Eastern Time, tweeters can win a free one-day pass to DSE ONE, a signed copy of keynote speaker David Kepron’s new Retail (r)Evolution or a two-day pass to DSE 2015 in Las Vegas next March. The tweets can be about anything in digital signage, interactive technology or mobile solution– but the missives als need to include the @DSExpo handle and one of the following hashtags: #DSEOneFrenzy, #avtweeps or #digitalsignage.

DSE ONE is a brand new one-day education and networking program designed specifically for middle and upper management decision-makers whose organizations are interested in exploring new ways to co...

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Digital Sign Federation® Holding NYC Meet/Greet Oct. 21

WARRENTON, Va. – The Digital Signage Federation® will host one of its popular networking Meet & Greet events on Oct. 21 in support of New York Digital Signage Week.

Digital Signage Federation®The Meet & Greet event, sponsored by NEC, OpenEye and Peerless-AV, will be at the Croton Reservoir Tavern, 108 W 40th Street in Manhattan, from 5-6:30-pm. The event is free for DSF members – $15 for non-members – and includes an open bar and light appetizers.

In addition to meeting to discuss ideas and presentations during New York Digital Signage Week (running Oct. 20-24), attendees will have the opportunity to network with Digital Signage Federation Board of Directors to share their business experience, identify industry opportunities, and discuss the benefits of membership in the Digital Signage Federation.

The full sched...

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