Category Magazine

GreenSigns Hires Fitzpatrick

CHICAGOGreenSigns hires Christian Fitzpatrick as national sales manager for its fully digital outdoor network in the downtown Chicago market and the surrounding expressway system.

Greensigns: Christian FitzpatrickFitzpatrick will be responsible for managing all national, and regional efforts from GreenSigns Chicago office, as well as developing into a key role for GreenSigns growth and expansion.

Fitzpatrick brings 15 years of experience specializing in developing customized solution based marketing programs for agency relationships and local market clients. In addition to Christian’s career in marketing and advertising he was also responsible for the creation and management of a web based alternative revenue stream while working at Clear Channel Boston.

“With today’s variety of marketing options, it is more imperati...

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New Format for Out of Home Magazine

Out of Home MaagzineOut of Home Magazine will sport a new look for its November-December 2015 edition.

The new web-based format will offer content in an easy-to-read format that should be easy-to-load on a variety of devices, said Emerson Schwartzkopf, OOH Magazine’s editor and publisher.

“The previous digital-issue format allowed us to do some great things with presentation,” he said. “The static format of the pages, however, is creating a problem in reading on smaller screens – specifically, smartphones.”

While it seems like people have iPhones, Androids and Blackberrys attached 24/7, the move to use smartphones to consume all media – not just email text – is growing quickly.”

“We’ve seen the movement to smaller mobile devices grow every month in our reader statistics, and we need to addre...

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Times Square Megaboard Goes Live

NEW YORK – It’s big, it’s bright, and it’s – where else – Times Square.

New York Marriott Times Square megadisplayEven the New York Times agrees that the 25,000+ ft² Diamond Vision® display adorning the façade of the New York Marriott Marquis on Broadway, between 45th-46th Streets beats all comers as far as big electronic displays in the vaunted ad space.

And the NYT – along with others media outlets –note the board’s first paying client for sales agency Clear Channel Spectracolor during this year’s holiday season will be a big one: Google.

The new display came as part of a redevelopment of the Marriott site by Vornado Realty Trust. The city-block-long billboard, with display technology from Mitsubishi Electric, comes with an impressive set of superlatives:

  • A digital canvas of 77.69’ X 329...
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The Latest Issue!

Out of Home Magazine September-October 2014

The September-October 2014 issue  of Out of Home Magazine includes:

• Street furniture’s future is more than display;
• An insider’s guide to match your needs when buying a digital billboard;
• Bringing your OOH out of the background noise; and
• Five defects that could be in your local sign code.

OOH in Motion, our video review of the industry in action, also makes its return. It’s all just a click away!

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iSIGN Media – POS Canada Deal Off

TORONTO – iSIGN Media Solutions Inc. won’t be acquiring POS Canada Inc.

iSIGN, a provider of interactive mobile advertising solutions, announced yesterday that the deal with privately held POS Canada, a point-of-sale supplier to the corporate hospitality and retail industry, is dead.

iSign MediaAnnounced in late May, the agreement called for a straight stock exchange of iSIGN shares for POS Canada shares. iSIGN noted a delay in the deal in late July, as “there are a number of documents to be finalized, as well as a number of outstanding matters relating to the Definitive Purchase Agreement.”

However, iSIGN said, in a news release yesterday, that both sides couldn’t agree on the number of iSIGN shares to be issued for the acquisition “without unduly diluting the stock relative to the current boo...

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