Astral Making 40 Toronto Transit Stops Digital

TORONTO – Astral Out-of-Home will deploy 40 digital transit shelters here – a first for downtown Toronto – by December.

Astral Out-of-HomeWith 84” LCD screens, the shelters will be the first Canadian digital networking offering 4K HD for advertising campaigns.

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” said Luc Quétel, Astral Out-of-Home president. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, the new shelters offer digital faces with on-demand programming and remote management from Astral Out-of-Home’s state-of-the-art broadcast control center.

Plans to expand the network will continue throughout the year.

“Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers,” said Jordana Fatsis, vice-president, sales, for Astral Out-of-Home. “We are doing just that by adding these digital faces in the transit shelters of Canada’s largest market.”

As a partner of the City of Toronto, Astral Out-of-Home operates the city’s street-furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighborhood maps, PSA displays on columns, bike racks, automatic public washrooms, and benches.

Astral Out-of-Home is a division of Bell Media.