NEW YORK — Art Everywhere US, the ambitious effort to place famous American art nationwide through out-of-home, officially launched this morning in Times Square.
From now through August 31, as many as 50,000 digital and static displays in all 50 states—billboards on city streets and rural highways, displays on bus shelters and subway platforms, dioramas in airports, videos in health clubs, trailers in movie theaters and more—will present 58 works of art, chosen earlier this year via an online poll.
“Art Everywhere US is the latest and most spectacular chapter in our industry’s long history of contributing its resources to the public service,” said Nancy Fletcher, president/CEO of the Outdoor Advertising Association of America (OAAA), at a launch event in a 42nd Street theater this morning. “We are deeply grateful to the five museums for enabling us to bring this astonishing survey of America’s artistic heritage directly to the people.”
The images, which span 230 years of American art, are drawn from the collections of five major museums across the country: the Art Institute of Chicago; the Dallas Museum of Art; the Los Angeles County Museum of Art (LACMA); the National Gallery of Art in Washington; and the Whitney Museum of American Art in New York.
The museums collaborated with the OAAA and its members to present Art Everywhere US with the co-operation of artists, estates, foundations, and rights agencies.
“Thanks to OAAA and its members, a vast new audience is now starting to encounter masterpieces of American art, free of charge, as part of their everyday landscape,” said Maxwell L. Anderson, the Eugene McDermott Director at the Dallas Museum of Art. “In many ways, American art tells the story of our country. On behalf of the Dallas Museum of Art and the four other participating museums, it’s wonderful to be able to bring that story out into the public square.”
At www.ArtEverywhereUS.org, the original site of the online selection of the images, there’s information about the selected works, the participating advertising displays, and the locations of specific works around the United States.
Art Everywhere US is live on social media channels including Twitter, Facebook, Instagram, and Pinterest. Launching today, an Instagram contest will encourage viewers to post selfies with Art Everywhere US displays using the hashtag #ArtEverywhereUS, and the top ten most-creative photos will win a prize from Art Everywhere US.
Adding to the excitement, selected pedestrian-level displays, such as bus shelters and kiosks, will feature Blippar interactive image recognition technology. Using the free Blippar app on any smartphone or mobile device, users can unlock a wealth of information, including augmented reality experiences, audio guides, and artist and museum content.