Alwin Joins GreenSigns for Marketing/Engagement

CHICAGOGreenSigns named Tony Alwin, a senior out-of-home executive with extensive experience, to the post of Director of Marketing and Engagement.

Tony Alwin (Photo courtesy GreenSigns)Alwin joined the Chicago-based digital outdoor network on May 21, reporting to CEO Joseph Mancino.

Alwin will be responsible for overall brand management, advertising, creative, and digital strategy positioning.

Alwin comes to GreenSigns with a long history in OOH, most recently as senior vice president of marketing, creative and public affairs for Clear Channel Outdoor. At Clear Channel Alwin managed 38 U.S. creative departments and directed corporate public relations, social responsibility programs, green initiatives, all social media programs and the company’s web presence.

Prior to Clear Channel, Alwin worked for Eller Media, where he helped merge the creative and marketing departments of Eller Media and Universal Outdoor during consolidation. He has also chaired the Outdoor Advertising Association of America (OAAA) Creative Committee, and served as OBIE Awards Judge on multiple occasions.

“GreenSigns is a brand new digital outdoor advertising company, not a traditional billboard company trying to retrofit how it does business,” said Alwin. “The real exciting part is that GreenSigns is positioned to take advantage of the latest digital innovations in buying, planning, and executing out of home advertising from the ground floor up. Engagement is in GreenSigns DNA.”

“Tony has lived and breathed the out-of-home industry his entire career, holding leadership positions along the way,” said Mancino. “The out of-home industry is going through a transformation as digital technology driven initiatives reach our industry, and Tony is going to be a key part of our strategy as we grow.

“I am thrilled to add Tony to our executive leadership team to help us bring our product to the market in new and efficient ways.”

GreenSigns operates Chicago’s first fully digital outdoor network in the downtown market as well the surrounding expressway system.