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Out of Home Magazine September-October 2014

The September-October 2014 issue  of Out of Home Magazine includes:

• Street furniture’s future is more than display;
• An insider’s guide to match your needs when buying a digital billboard;
• Bringing your OOH out of the background noise; and
• Five defects that could be in your local sign code.

OOH in Motion, our video review of the industry in action, also makes its return. It’s all just a click away!

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TAB Invites Collaboration on OOH Study

NEW YORK – The Traffic Audit Bureau (TAB) will be looking for collaborative partners next month as it begins development of a new strategic plan.

TABTAB will issue a request for proposals (RFP) in January inviting research companies, big data suppliers and database/platform providers to work in developing the next generation of research capabilities for the out of home industry.

TAB is currently accepting statements of interest from organizations that may fall into any of the applicable categories.

“As the advertising ecosystem changes, we recognize the need to explore all of the options available to help connect OOH and its data to this new world of advertising,” said Nancy Fletcher,interim CEO of TAB and president/CEO of the Outdoor Advertising Association of America (OAAA)...

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Caron New President at COMB

TORONTO — Rosanne Caron will be the new president of the Canadian Out-of-Home Measurement Bureau (COMB) as of Jan 1.

Caron will succeed, who’s retiring from her media career at the end of this year. She’s has held the position since 2009.

COMBCaron will also continue as president of the Out-of-Home Marketing Association of Canada (OMAC), a position she’s held since 2005.

“Rosanne started her career in research and spent many years learning that side of the business,” said Luc Quétel, president of Astral Out-of-Home and chair of OMAC’s board. “More recently, as president of OMAC, she dealt with the out of home industry, its efficacy and the issues it faces in the marketing of its products.

“I can think of no other candidate so uniquely qualified to helm both OMAC and COMB and I a...

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Clear Channel Airports, ClearTV Media Ink 10-yr Pact

NEW YORK – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor signs a new 10-year deal with ClearTV Media to continue delivering diverse broadcast and cable network TV programming to airport travelers.

ClearVision links brand campaigns to a variety of content from major TV networks, including ABC, FOX, NBC, E!, PGA Tour and many more.

Clear Channel AirportsSince its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham International (RDU), Cleveland-Hopkins International (CLE), Dallas Love Field (DAL) and most recently at Gerald R. Ford International Airport (GRR) in Grand Rapids, Mich.

“The ClearVision 10-year renewal is a significant milestone in our ongoing commitment to helping airports across the country deliver best-i...

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GreenSigns Hires Fitzpatrick

CHICAGOGreenSigns hires Christian Fitzpatrick as national sales manager for its fully digital outdoor network in the downtown Chicago market and the surrounding expressway system.

Greensigns: Christian FitzpatrickFitzpatrick will be responsible for managing all national, and regional efforts from GreenSigns Chicago office, as well as developing into a key role for GreenSigns growth and expansion.

Fitzpatrick brings 15 years of experience specializing in developing customized solution based marketing programs for agency relationships and local market clients. In addition to Christian’s career in marketing and advertising he was also responsible for the creation and management of a web based alternative revenue stream while working at Clear Channel Boston.

“With today’s variety of marketing options, it is more imperati...

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OUTFRONT, Videri Partner on New Digital Display Platform

NEW YORK – OUTFRONT Media is partnering with Videri, an early-stage media technology firm, for a new digital platform to enhance audience engagement.

OUTFRONT MediaThe technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January.

The platform, expected to launched in the first half of next year, will bring new capabilities to OUTFRONT’s existing digital displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly ...

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